Video brochures are fast becoming a popular tool for businesses to promote their products and services. These innovative marketing tools combine the impact of video with the tactile quality of printed materials, creating a unique and engaging way to share information with potential customers. In this article, we will explore the benefits of video brochures, the top providers, and the latest design trends.
Video Brochures Price and Benefits
One of the most significant benefits of video brochures is their ability to capture the attention of potential customers quickly. With a video brochure, businesses can showcase their products or services in full motion, which is more compelling than static images or text. It's also a great way to tell a story or demonstrate how a product works, which can be difficult to convey through traditional marketing materials.
In terms of cost, video brochures are more expensive than traditional printed brochures. However, the added cost is well worth it for the impact they can have on potential customers. Video brochures can also be reused and updated easily, making them a cost-effective long-term marketing investment.
Top Video Brochure Providers
There are several video brochure providers on the market, each offering their unique features and benefits. Some of the top providers include:
1. Mediafast - Mediafast is a leading provider of video brochures and offers a range of design options and customizations. They offer a variety of video brochure styles, including hardcover, softcover, and mini video brochures.
2. Video Plus Print - Video Plus Print offers a range of video brochure options, including video mailers, video booklets, and video business cards. They also offer custom video brochure design and printing services.
3. Fuse Innovation - Fuse Innovation specializes in high-quality video brochure design and production. They offer unique features such as NFC technology, which allows users to access additional digital content through their smartphones.
Importance of Video in Marketing
The use of video in marketing has become increasingly important in recent years. According to HubSpot, 81% of businesses use video as a marketing tool, and 78% of people watch online videos every week. Video is an engaging way to tell a story, showcase products, and connect with potential customers on an emotional level.
Video Brochure Features
The features of a video brochure can vary depending on the provider and design. Some common features include:
1. Video screen - The video screen is the centerpiece of the video brochure, displaying the video content.
2. Play/pause button - Allows users to control the video playback.
3. Volume controls - Users can adjust the volume of the video.
4. USB port - Used to charge the video brochure and upload new videos.
Video Brochure Design Trends
Like any marketing tool, video brochure design trends change over time. Some current design trends include:
1. Minimalism - Clean, simple designs that highlight the video content.
2. Interactive elements - Adding interactive elements such as NFC technology or QR codes can create a more engaging user experience.
3. Bold colors and typography - Using bold colors and typography can help the video brochure stand out and make a strong impression.
Video Brochure Uses
Video brochures can be used in a variety of settings and industries. Some common uses include:
1. Sales presentations - Video brochures can provide an impactful way for sales teams to present products and services.
2. Trade shows - As a unique marketing tool, video brochures can help companies stand out at trade shows and other events.
3. Fundraising - Video brochures can be used in fundraising campaigns to tell a compelling story and inspire action.
In conclusion, video brochures are a powerful and engaging way for businesses to promote their products and services. From their ability to capture attention to their versatility and customizability, video brochures can help companies make a memorable impression on potential customers. With the latest design trends and the top providers available, businesses can create impactful video brochures that help them stand out in a crowded marketplace.